SALES AND MARKETING
SERVICES
Ananas Consulting provide remote hotel sales services. We support hotels throughout Australia and New Zealand, ranging from major CBD, regional and suburban locations. Our dedicated team of Sales Consultants come with many years of diverse expertise specialising in key hotel markets such as Conference and Events, Inbound, Leisure and Corporate. We always have the right fit for your hotel and market niche. We help you navigate sales resources and brand tools, champion your brand’s sales culture, and customize specific strategies to boost your hotel’s revenues.
We provide bespoke sales and marketing services that create strong brand awareness and more importantly, increase financial return. We help your hotel thrive from strength to strength through sustained, incremental growth.
A planned Sales and Marketing Strategy is key to successful business growth.
With a wealth of knowledge in Sales and Marketing, having worked with large hotel chains, regional motels and independent, boutique hotels, Ananas Consulting can provide you with both strategic thinking and hands on support that you need to increase sales and grow your business:
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Pro-Active Prospecting to drive new business for the property including corporate telemarketing, identifying and contacting demand generators in the market, conducting competitive set research to secure new group and local accounts, drive and manage key relationship and negotiate rates.
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Re-Active Sales including managing current client relationships for Corporate, MICE and Leisure markets.
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Manage the RFP Process – Complete all RFPs sent via brand channels, create compelling business cases for preferred accounts, and collaborate with the hotel’s National Account team to procure more room nights.
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Respond to all incoming sales enquiries.
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Analysis of market segments and re-alignment of these segments where required to drive higher yielding business.
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Creation and execution of Sales Activity Plan.
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One on one Sales Coaching.
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Drive Marketing activity for the property including managing Social Media and creation and execution of EDMs.
COACHING
Ananas Consulting provide comprehensive coaching services that are designed to empower hotel sales professionals with knowledge, sales strategies and targeted skill development.
The coaching we offer is tailored and led by our industry experts. By tapping into our team’s experience and knowledge, the aim is to significantly enhance the participants sales effectiveness, ensuring they are well-equipped to meet and exceed hotel demands and industry changes.
Who is coaching appropriate for?
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Newcomers to proactive or reactive sales roles
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Sales professionals that are looking to refine their skills and knowledge and adapt to market conditions and or target new business segments
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Hotel sales teams that need a boost
How does it work?
On engagement, Ananas will work with you to understand your coaching requirements - the needs, gaps, challenges and desired outcomes. Once the requirements have been understood, we will tailor a proposal to suit your needs.
sales workshops
Our workshops are specifically designed for hotel sales professionals, ensuring relevance and immediate application to the participants work. It is delivered by our team of industry experts who emphasise lived experience and scenarios.
The sales workshops are a hands-on learning experience, focused on active participation and collaboration. They involve group discussions, brainstorming, role-playing and other interactive exercises aimed at fostering engagement and sharing experiences.
Currently, there are three workshops available for hotel sales teams:
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Conferencing Best Practice - achieving a gold standard
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Sales fundamentals
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Negotiation Skills
Workshops can also be adapted and tailored to suit team requirements.